I have to say, I’m something of a conundrum. I’m a marketing person’s dream. However, I rarely carry through. I’ll see a commercial, usually of some food item, and I’ll be like “WANT!” Rarely do I get it though. The same with packaging… but I’m suckered by that more often. Possibly what saves me is talking to my sister while I browse.
She’s… this Never mind that. evil voice.
How does this translate into book buying? Well, I don’t exactly want to analyze that, actually. But I will say when I’m browsing through catalogs etc, or pages… yes, covers do catch my eye. And then I immediately go to read the book blurb, and excerpt. (Websites, people, websites!)
Anyway, here are two of the most memorable commercials I’ve ever seen. The first I saw in college and my reaction was this: O_O – I may have said “holy shit!” as well. I also don’t think it’s exactly a gay commercial, but whatever. You know how youtube can be.
Now this second one? My favorite commercial of all time. Of all time. I’d demand you all ooh and ahh and squee over it, but I won’t because if you don’t I will be crushed. Anyway… I’ll let you watch it and decide for yourself before I talk more.
The first, is titled “The Secret,” and the second “Big Day,” I believe. I love the music to both, but especially the second. It’s One Million Miles Away by J Ralph.
Okay, and now that you’ve seen the first one… here’s one with better quality. I wanted to use this one in my post… but the still kinda ruined it.
Anyway, while those are two of the commercials I remember most vividly… they didn’t particularly work. I don’t drink Campari, and rarely have. Maybe only in a cocktail once or twice? Bitters aren’t my favorite thing. Next, I don’t drive a Volkswagon. Never have – other than this rental car I had for a few days because some dude decided to drive into me. That was not fun. So, no Campari, and no Volkswagen. I’m trying to think of products I use regularly, and their commercials. I’m coming up blank. Guess I’m not the creature of marketing I thought I was?
So what’d you think? And – do you have a favorite commercial? Or book cover? Are you an easy marketing mark?