Hello friends! Today we have Jessica Scott guesting with us … AND MAN this post would’ve been perfect during Social Media for Social Good … or maybe not? Maybe SMSG is the pressure Jessica is talking about? That’s going to give me a headache/complex – so yeah. Let’s not go there. Anyway – let’s just go ahead with her post, shall we? :X
Why did the ALS Ice Bucket challenge go viral when so many others were not? What was it about that specific challenge – the calling out of your friends on social media to either dump a bucket of water over their head or write a check – that got so many people around the world and from vastly different socio economic backgrounds up off the computer/phone/tablet and into the spirit of it?
The campaign worked: it raised awareness and it raised money for something that arguably many people hadn’t heard of unless it affected you.
But I continue to wonder why do some charities catch on and others not. Tons of folks can be seen sporting pink ribbons in October for breast cancer awareness. Lots of folks are aware of the Wounded Warrior Program.
But when we give, why do we give? Did we get involved in the Ice bucket challenge because it was a good cause? Or because we were called out on social media?
I’m a strong believer in giving to charities but I don’t like being pressured into giving. I like to donate simply because I like to donate – put pressure on me for some reason and I balk. It’s a strange reaction that’s admittedly perverse but I wonder if I’m alone? Do others feel annoyed when pressured to donate to a good cause or am I the only one out there? Do you donate in other ways if you don’t donate when pressured?
Social pressure can create a momentary movement but how to sustain it so that people don’t forget about the need? The ALS ice bucket challenge was everywhere and then suddenly, it was gone. I remember it literally disappeared from all my social media accounts like over night. So what happens next year? Will they raise even close to the same amount of money again? Will Ice Bucket part deux happen all over again? Will it be successful?
But I think it’s the every day charities that we do in our daily lives that make a difference. Donate to your library or to a food bank. Donate to a domestic abuse shelter or just do something simple like donating blood. There are a thousand different ways to be charitable and generous in this life.
I would say find one that works for you. You’re more likely to do it and you’ll feel better about it because you weren’t pressured into doing something.
What’s something you enjoy doing that gives back? I’ll send one commenter a digital copy of my backlist – reader’s choice.